Last September, the National Football League struck a deal with Frito-Lay that allowed the company to produce limited-edition bags of Tostitos tortilla chips, with each package bearing the logo of one of 19 featured NFL teams. Several months earlier, Major League Baseball announced that Nathan’s Famous would be its first-ever official hot dog. Now the first-ever comprehensive analysis of such food and beverage sponsorships by major sports organizations shows just how pervasive these deals are. The confusing messages they send about physical fitness and healthy eating habits can’t be helping our national problem with obesity .
Among the 10 sports organizations that young viewers watch most, from the NFL to Little League, the NIH-funded research team identified dozens of sponsors and hundreds of associated advertisements promoting food and beverage products. The vast majority of those ads touted unhealthy items, including chips, candies, sodas, and other foods high in fat, sodium, or sugar, and low in nutritional value.
Those findings are especially concerning in light of the latest figures from the National Health and Nutrition Examination Survey (NHANES), co-supported by NIH , It shows that, despite long-standing public health efforts to curb the obesity epidemic, more than 18 percent of young people in America remain obese. Among adults, the picture is even more discouraging: nearly 40 percent of American adults were obese in 2015-2016, up from about 34 percent in 2007-2008.
Tags: 2015 NIH Director’s Early Independence Award, BMI, childhood obesity, Fédération Internationale de Football Association, food, junk food, Kantar Media AdScope database, Little League, Major League Baseball, National Basketball Association, National Football League, National Hockey League, NCAA, NHANES, Nutrient Profile Index, nutrition, overweight, physical fitness, snack food, sports, sports organizations, sports sponsorships, televised sports, YouTube
Modern sculptors might want to take a few notes from Mother Nature. The striking, stone-like forms that you see above are a micrograph of flower buds from the mustard plant Arabidopsis thaliana, which serves as an important model organism in biomedical research. In the center are the shoot apical meristems, consisting of undifferentiated stem cells (gray) that give rise to the flowers. Around the edge are buds that are several hours older, in which the flowers have just begun to form off of the shoot apical meristems. And, to the bottom left, are four structures that are the early sepals that will surround the fully formed flower that will bloom in a few weeks. The colored circles indicate areas of gene activity involved in determining the gender of the resulting flower, with masculinizing genes marked in green and feminizing in red.
This image, a winner in the Federation of American Societies for Experimental Biology’s 2015 BioArt competition, is the creation of postdoctoral student Nathanaёl Prunet, now in the NIH-supported lab of Elliot Meyerowitz at the California Institute of Technology, Pasadena, CA. Using scanning electron microscopy, Prunet snapped multiple 2D photographs of Arabidopsis buds at different tissue depths and computationally combined them to produce this 3D image.
Tags: Arabidopsis, Arabidopsis thaliana, development, FASEB Bioart 2015, flowers, genomics, model organisms, mustard plant, nutrition, pattern formation, plant biology, plants, regenerative medicine, sepal, shoot apical meristems